MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and streaming